It seems like the ideal Instagram photo, with a vibrant blue sky, white buildings, and a ruby-colored dress billowing in the breeze.
Initially captured on the stunning Greek island of Santorini, these images, often referred to as “flying dress” shots, have now become well-known in other vacation spots including Dubai, Tulum, and Italy.
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Even while the pictures look like they were taken for a luxury fashion magazine, the photo shoots were really rather cheap, and you can find more and more of them on trip booking platforms like Viator and Klook.
A native of the Greek islands
Evgenia Volokitina is without a doubt the queen of flying dress photographs. She and her husband Kirill Babenkov co-founded SantoriniDress in 2016.
Babenkov was reportedly shooting on a shoot in the Dominican Republic when a stylist suggested he reproduce the look for tourists by adding a long train to a gown to provide more drama. The duo worked as both wedding and portrait photographers.
Since then, they have expanded their business to encompass Italy, Dubai, and Cuba.
Search engine optimization (SEO) is a tactic used by Volokitina and Babenkov to make their website easier to find through a quick Google search. As a result, it’s almost impossible to find a flying dress photo online that doesn’t somehow link back to their website or social media profiles.
Success, nevertheless, has encouraged others in other industries to try out a similar business strategy for the photography industry.
In her homeland of Montego Bay, Jamaica, she worked as a wedding coordinator around the time of the coronavirus epidemic.
Instead of pursuing her own travel goal of organizing a flying dress picture session in Santorini, she decided to capitalize on the craze at home.
She was also in luck. With the exception of a few temporary lockdowns and curfews, Jamaica has stayed open for business throughout the pandemic. Because people continued to come to Jamaica for vacation from the US and Canada, Hunter was able to continue attracting clients.
Strangely, a significant portion of her clientele consisted of people whose Greece holiday plans had been derailed by alterations or travel restrictions.
Within the action
Hunter provides everything from hair, makeup, and styling help upon request to the dress itself, which is available in a variety of inclusive sizes for women with varying body shapes. Hunter’s firm, Her Dress Jamaica, offers clients the opportunity to choose from five different photographers for their picture session, based on whose style they want.
One of the most often things she is asked is if she has a wind machine that can make the costumes twirl so spectacularly.
“On every shoot, we have an assistant,” claims Hunter. Once our customers are ready and everything is set up, we collaborate with the photographer to arrange for a count of one, two, and three. He snaps the picture as we discard the dress.
Like most trends these days, flying dresses have transcended solitary encounters. Hunter has planned many group shots and pregnancy sessions with up to 14 women dressed in different gowns.
A number of similar photography businesses have had to come up with innovative ways to improve.
Outfits That Fly Originating from the popular resort town of Tulum, Mexico, the brand has expanded its product range to include “flowing dresses” that are waterproof and perfect for floating in cenotes, the colorful, water-filled sinkholes that are all across the Yucatan peninsula.
Other firms can plan for a proposal to happen during the photo session or utilize a drone to snap the pictures to make sure the ring shots are just as Instagram-worthy.
Each blossom possesses a thorn.
But there are certain things that even the most beautiful clothing cannot hide.
Christina Kumar shot one of these shots on the Californian desert.
“My dress was covered in thorns because it was in an area with a lot of dense vegetation and it was extremely hot,” the woman explains to us. “Had to do a quick rattlesnake check at my standing location,” the videographer said.
She chose to move as little as possible throughout the photo session, letting the striking outfit speak for itself.
Kumar’s shoot went really well, and even though a disaster may have occurred, she was delighted with the result.
One of the biggest challenges to Hunter’s company, according to her, is the unpredictable weather in Jamaica. Models, on the other hand, may always wait out the storm in a covered location, and a photographer familiar with the local weather can snap a few gorgeous pictures fast.